{"id":116749,"date":"2024-01-04T10:03:09","date_gmt":"2024-01-04T09:03:09","guid":{"rendered":"https:\/\/wf.onlinevagyok.com\/?p=116749"},"modified":"2024-01-16T10:07:33","modified_gmt":"2024-01-16T09:07:33","slug":"a-munkaltatoi-markaepites-utja","status":"publish","type":"post","link":"https:\/\/wf.onlinevagyok.com\/en\/2024\/01\/04\/a-munkaltatoi-markaepites-utja\/","title":{"rendered":"A munk\u00e1ltat\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9s \u00fatja"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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H\u00e1nyattatott sors\u00fa fogalom az employer branding, mint minden olyan k\u00fclf\u00f6ldi kifejez\u00e9s, amit hirtelen kap fel a k\u00f6zbesz\u00e9d, olyankor, amikor annak szakmai tartalma \u00e9s elfogadotts\u00e1ga m\u00e9g nem stabiliz\u00e1l\u00f3dott. Pedig a v\u00e1llalati m\u00e1rka \u00e9s annak \u00e9p\u00fcl\u00e9se a modern gazdas\u00e1g kialakul\u00e1s\u00e1t\u00f3l kezdve vel\u00fcnk van, csak \u00e9ppen az elm\u00falt \u00e9vekben a buszmeg\u00e1ll\u00f3b\u00f3l a management meetingek vil\u00e1g\u00e1ba k\u00f6lt\u00f6z\u00f6tt.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00bb A buszmeg\u00e1ll\u00f3t\u00f3l a\nboard meetingig<\/span><\/span><\/p><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A HR-szolg\u00e1ltat\u00f3k sz\u00e1mtalan oldalr\u00f3l ismerik az employer branding hat\u00e1sait \u00e9s neh\u00e9zs\u00e9geit: l\u00e1tj\u00e1k a fluktu\u00e1ci\u00f3t, tapasztalj\u00e1k az elk\u00f6telez\u00e9s kih\u00edv\u00e1sait, \u00e9s \u00e9ppen ez\u00e9rt igyekeznek sikeresen megsz\u00f3l\u00edtani a jel\u00f6lteket \u00e9s folyamatosan fejleszteni a szervezet munk\u00e1ltat\u00f3i m\u00e1rk\u00e1j\u00e1t. Mag\u00e1t a fogalmat neh\u00e9z pontosan defini\u00e1lni, azonban ann\u00e1l k\u00f6nnyebben m\u00e9rhet\u0151 az eredm\u00e9nye, amikor k\u00e9t, azonos adotts\u00e1gokkal rendelkez\u0151, de elt\u00e9r\u0151 m\u00e1rkaer\u0151vel b\u00edr\u00f3 v\u00e1llalkoz\u00e1s toborz\u00e1si-bet\u00f6lt\u00e9si sikeress\u00e9g\u00e9t \u00e9rt\u00e9kelj\u00fck.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A m\u00e1rk\u00e1t gondozni kell, amihez elengedhetetlen az ipar\u00e1g ismerete<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A toborz\u00e1sra szakosodott c\u00e9gek mai napig sz\u00e1mos olyan megb\u00edz\u00e1st kapnak, amelyekn\u00e9l a munkak\u00f6ri le\u00edr\u00e1son k\u00edv\u00fcl els\u0151re semmilyen \u00e9rvet nem sorol fel a megb\u00edz\u00f3 arra vonatkoz\u00f3an, hogy \u0151t, mint munk\u00e1ltat\u00f3t, mivel lehet vonz\u00f3v\u00e1 tenni a jel\u00f6ltek sz\u00e1m\u00e1ra. Az\u00e9rt igaz\u00e1n nagy luxus ez a gondolkod\u00e1s, mert a mai munkaer\u0151piacon a toborz\u00e1s nem m\u00e1s, mint k\u0151kem\u00e9ny \u00e9rt\u00e9kes\u00edt\u00e9s, ahol a term\u00e9k maga a v\u00e1llalat, \u00edgy a toborz\u00e1shoz elengedhetetlen a saleses-v\u00e9na. A v\u00e1llalat megk\u00fcl\u00f6nb\u00f6ztet\u00e9se, az egyedi \u00e9rt\u00e9kaj\u00e1nlat ma m\u00e1r nem a term\u00e9kmenedzsment kiv\u00e1lts\u00e1ga, s\u0151t a magyar piacon jelenl\u00e9v\u0151 egyre soksz\u00edn\u0171bb kult\u00far\u00e1j\u00fa, m\u00e9ret\u0171, profil\u00fa c\u00e9gek vil\u00e1g\u00e1ban a HR-strat\u00e9gia kulcsfontoss\u00e1g\u00fa r\u00e9sz\u00e9v\u00e9 v\u00e1lt.<\/span><\/p>

A m\u00e1rka\u00e9p\u00edt\u00e9ssel foglalkoz\u00f3 szak\u00e9rt\u0151k v\u00e9lem\u00e9nye szerint a mag\u00e1ra hagyott m\u00e1rka is n\u0151ni \u00e9s fejl\u0151dni fog, mint a kert\u00fcnkben egy gondozatlan bokor. A tudatos gondoz\u00e1s a v\u00e1llalkoz\u00e1s feladata \u00e9s felel\u0151ss\u00e9ge, \u00e9s ebben a partnereket minden el\u00e9rhet\u0151 eszk\u00f6zzel \u2013 kutat\u00e1sokkal, elemz\u00e9sekkel, visszajelz\u00e9sekkel, tan\u00e1csad\u00e1ssal \u2013 t\u00e1mogatni kell. Az a tapasztalat, hogy a k\u00f6z\u00f6s gondolkod\u00e1sban fontos hozz\u00e1adott \u00e9rt\u00e9ket jelent az a fajta hozz\u00e1\u00e9rt\u00e9s, amivel egy HR-szolg\u00e1ltat\u00f3 seg\u00edteni tudja ezeknek a v\u00e1llalatoknak a m\u00e1rka\u00e9p\u00edt\u00e9s\u00e9t. Ezek a c\u00e9gek ugyanis olyan tapasztalattal rendelkeznek, ami a poz\u00edci\u00f3k bet\u00f6lt\u00e9se \u00e9rdek\u00e9ben elengedhetetlen, \u00edgy kutat\u00e1si eredm\u00e9nyekre \u00e9s saj\u00e1t adatb\u00e1zisaikra alapozva tudj\u00e1k megmagyar\u00e1zni, amikor p\u00e9ld\u00e1ul egy v\u00e1llalat az id\u0151sebb koroszt\u00e1lyok sz\u00e1m\u00e1ra vonz\u00f3, de a di\u00e1kmunka toborz\u00e1sok alapj\u00e1n alig-alig sz\u00f3l\u00edtja meg az ut\u00e1np\u00f3tl\u00e1st.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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M\u00e1s gall\u00e9r, m\u00e1s f\u00f3kusz<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Egy\u00e9rtelm\u0171 az a tendencia, miszerint a fizikai dolgoz\u00f3k eset\u00e9ben t\u00f6bbs\u00e9g\u00e9ben m\u00e9g mindig a \u201ebuszmeg\u00e1ll\u00f3ban\u201d \u00e9p\u00fcl a munk\u00e1ltat\u00f3i m\u00e1rka. Term\u00e9szetesen a j\u00f3l fel\u00e9p\u00edtett, munkahelyi aktivit\u00e1sokkal m\u0171k\u00f6dtetett employer branding programok el\u00e9rik a munkav\u00e1llal\u00f3t, de legink\u00e1bb az egym\u00e1s k\u00f6z\u00f6tti besz\u00e9lget\u00e9sek hordozz\u00e1k a meggy\u0151z\u00e9s lehet\u0151s\u00e9g\u00e9t. Ez\u00e9rt is k\u00fcl\u00f6n\u00f6s dolog, amikor komplex aj\u00e1nl\u00e1si programok mellett szinte minim\u00e1lis m\u00e1rka\u00e9p\u00edt\u00e9si r\u00e1ford\u00edt\u00e1st \u00e9s strat\u00e9gi\u00e1t l\u00e1tunk egy-egy c\u00e9gn\u00e9l.<\/span><\/p>

M\u00e1sok a lehet\u0151s\u00e9gek a szellemi poz\u00edci\u00f3k eset\u00e9ben, hiszen ebben a szektorban az elv\u00e1r\u00e1sok is k\u00fcl\u00f6nb\u00f6znek. N\u00e9h\u00e1ny \u00e9ve tal\u00e1n m\u00e9g elegend\u0151 volt egy-egy meglep\u0151, egyedi akci\u00f3 \u2013 eml\u00e9ksz\u00fcnk m\u00e9g a babzs\u00e1k-csocs\u00f3-forradalomra \u2013, de ma m\u00e1r a konzekvens, \u00f6nazonos \u00e9s \u00e9rt\u00e9kalap\u00fa m\u00e1rk\u00e1t keresik a jel\u00f6ltek. K\u00fcl\u00f6n\u00f6sen igaz ez a fiatalabb gener\u00e1ci\u00f3kra, akikn\u00e9l kiemelt szerepe van egy brand reput\u00e1ci\u00f3j\u00e1nak, megb\u00edzhat\u00f3s\u00e1g\u00e1nak.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Egy dolog biztos:\nb\u00e1rmilyen gyorsnak is t\u0171nik az employer brand elterjed\u00e9se, nem m\u00faland\u00f3 trendr\u0151l besz\u00e9lt\u00fcnk. A kih\u00edv\u00e1st pedig az jelenti, hogy nincsenek csodaszerek, a munk\u00e1t itt sem lehet megsp\u00f3rolni, viszont er\u0151s szakmai egy\u00fcttm\u0171k\u00f6d\u00e9sekkel jelent\u0151s versenyel\u0151nyt lehet el\u00e9rni.<\/span><\/p><\/div>\n\t\t\t\n\t\t\t\t\t\t

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G\u00e1sp\u00e1r Gergely<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Kereskedelmi \u00e9s marketing igazgat\u00f3<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

„…a v\u00e1llalati m\u00e1rka \u00e9s annak \u00e9p\u00fcl\u00e9se a modern gazdas\u00e1g kialakul\u00e1s\u00e1t\u00f3l kezdve vel\u00fcnk van, csak \u00e9ppen az elm\u00falt \u00e9vekben a buszmeg\u00e1ll\u00f3b\u00f3l a management meetingek vil\u00e1g\u00e1ba k\u00f6lt\u00f6z\u00f6tt.”<\/p>","protected":false},"author":9,"featured_media":116750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-116749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nA munk\u00e1ltat\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9s \u00fatja - Work-Force<\/title>\n<meta name=\"description\" content=\"A v\u00e1llalati m\u00e1rka \u00e9s annak \u00e9p\u00fcl\u00e9se a az elm\u00falt \u00e9vekben a buszmeg\u00e1ll\u00f3b\u00f3l a management meetingek vil\u00e1g\u00e1ba k\u00f6lt\u00f6z\u00f6tt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wf.onlinevagyok.com\/en\/2024\/01\/04\/a-munkaltatoi-markaepites-utja\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A munk\u00e1ltat\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9s \u00fatja\" \/>\n<meta property=\"og:description\" content=\"A v\u00e1llalati m\u00e1rka \u00e9s annak \u00e9p\u00fcl\u00e9se a az elm\u00falt \u00e9vekben a buszmeg\u00e1ll\u00f3b\u00f3l a management meetingek vil\u00e1g\u00e1ba k\u00f6lt\u00f6z\u00f6tt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wf.onlinevagyok.com\/en\/2024\/01\/04\/a-munkaltatoi-markaepites-utja\/\" \/>\n<meta property=\"og:site_name\" content=\"Work-Force\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-04T09:03:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-16T09:07:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wf.onlinevagyok.com\/wp-content\/uploads\/2024\/01\/Kulturak-harca-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"tozser.anna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tozser.anna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wf.onlinevagyok.com\\\/2024\\\/01\\\/04\\\/a-munkaltatoi-markaepites-utja\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wf.onlinevagyok.com\\\/2024\\\/01\\\/04\\\/a-munkaltatoi-markaepites-utja\\\/\"},\"author\":{\"name\":\"tozser.anna\",\"@id\":\"https:\\\/\\\/wf.onlinevagyok.com\\\/#\\\/schema\\\/person\\\/7f233c4f87d2262ab3198102dee290dc\"},\"headline\":\"A munk\u00e1ltat\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9s \u00fatja\",\"datePublished\":\"2024-01-04T09:03:09+00:00\",\"dateModified\":\"2024-01-16T09:07:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wf.onlinevagyok.com\\\/2024\\\/01\\\/04\\\/a-munkaltatoi-markaepites-utja\\\/\"},\"wordCount\":826,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/wf.onlinevagyok.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wf.onlinevagyok.com\\\/2024\\\/01\\\/04\\\/a-munkaltatoi-markaepites-utja\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wf.onlinevagyok.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Kulturak-harca-3.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wf.onlinevagyok.com\\\/2024\\\/01\\\/04\\\/a-munkaltatoi-markaepites-utja\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wf.onlinevagyok.com\\\/2024\\\/01\\\/04\\\/a-munkaltatoi-markaepites-utja\\\/\",\"url\":\"https:\\\/\\\/wf.onlinevagyok.com\\\/2024\\\/01\\\/04\\\/a-munkaltatoi-markaepites-utja\\\/\",\"name\":\"A munk\u00e1ltat\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9s \u00fatja - 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